---
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title: How To Market A Game
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  Case studies on positioning, Steam pages, festivals and wishlists. Useful for
  thinking about how a game reaches its audience.
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  - id: source-e697b47c99f386eb
    title: How To Market A Game
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  language: en
  authors: Chris Zukowski
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provenance: >-
  Original editorial recommendation. The external material retains its author’s
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license: CC-BY-4.0
codeLicense: MIT
attribution: gamemechanics.pro contributors
---
# How To Market A Game

id: how-to-market-a-game
type: resource
key: resource/how-to-market-a-game
lang: en
status: active
url: https://gamemechanics.pro/en/resources/#resource-how-to-market-a-game

Case studies on positioning, Steam pages, festivals and wishlists. Useful for thinking about how a game reaches its audience.

## When to use it

Case studies on positioning, Steam pages, festivals and wishlists. Useful for thinking about how a game reaches its audience.

## Access

The blog is free; courses are sold separately. Findings from particular samples do not guarantee your game’s sales.

## Try it

Compare your store page with one case study and propose a testable change.

## Connected materials


## Sources and provenance

Original editorial recommendation. The external material retains its author’s rights.

- [How To Market A Game](https://howtomarketagame.com/blog/) (id: source-e697b47c99f386eb)

CC-BY-4.0 · gamemechanics.pro contributors