{"schemaVersion":1,"record":{"key":"resource/how-to-market-a-game","type":"resource","id":"how-to-market-a-game","lang":"en","title":"How To Market A Game","summary":"Case studies on positioning, Steam pages, festivals and wishlists. Useful for thinking about how a game reaches its audience.","updatedAt":null,"status":"active","url":"https://gamemechanics.pro/en/resources/#resource-how-to-market-a-game","jsonUrl":"https://gamemechanics.pro/api/v1/knowledge/en/resource/how-to-market-a-game.json","markdownUrl":"https://gamemechanics.pro/content/knowledge/en/resource/how-to-market-a-game.md","aliases":[],"tags":["article","","workflow"],"sourceIds":["source-e697b47c99f386eb"],"sources":[{"id":"source-e697b47c99f386eb","title":"How To Market A Game","url":"https://howtomarketagame.com/blog/","verifiedAt":null}],"sections":[{"id":"principle","title":"When to use it","body":"Case studies on positioning, Steam pages, festivals and wishlists. Useful for thinking about how a game reaches its audience."},{"id":"access","title":"Access","body":"The blog is free; courses are sold separately. Findings from particular samples do not guarantee your game’s sales."},{"id":"practice","title":"Try it","body":"Compare your store page with one case study and propose a testable change."}],"relations":[],"placements":[],"supersededBy":[],"attributes":{"kind":"article","format":null,"language":"en","authors":"Chris Zukowski"},"endsAt":null,"provenance":"Original editorial recommendation. The external material retains its author’s rights.","license":"CC-BY-4.0","codeLicense":"MIT","attribution":"gamemechanics.pro contributors"}}